Okta introduces ‘Sign in with Okta’ service

Consider that there are millions of Okta users out there using the service to sign into their company applications with a single set of credentials. Yet getting customers to work together using Okta authentication was an enormous task for developers. Okta wanted to simplify it, so they created a service they are calling it ‘Sign in with Okta.’

The new API allows developers to add a few lines code and give Okta customers the ability to sign into one another’s websites in a similar way that OAuth allows you to use your Google or Facebook credentials to sign onto consumer sites.

Frederic Kerrest, COO and co-founder at Okta, says the ‘Sign in with Okta’ uses an extension of OAuth called OpenID Connect, which his company has been supporting since 2016. He says the new service gives customers the ability to expand the use of their Okta credentials beyond their own set of internal applications to sign into customer and partner sites. This extends the Okta functionality and brand and helps to make it a kind of standard way of logging in (or that’s the hope).

When developers add this functionality, the user sees a “Sign in with Okta” button on the website or service they are accessing. They can then use their Okta login to get into these sites under whatever rules the site owner has defined.

Site with ‘Sign in with Okta’ button. Photo: Okta

While Okta has provided APIs for developers prior to today, they didn’t provide a package like this that simplifies the process. This forced developers to use the SAML standard to make it work. While there’s nothing wrong with this approach, it can be time-consuming and put a lot of burden on developers to write software and connectors, while updating and maintaining them, Kerrest explained. This removes all of that complexity from the process.

This means that when two businesses are on Okta, they can trust one another because they do business together, and instead of setting up the SAML connection, a process that could take days, they can do it an hour with the Okta API tool, according to Kerrest.

“[Sign in with Okta] is a much easier way for customers or partners to seamlessly integrate into our environment. They could do it before, but we are ‘widgetizing’ it now,” he said.

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Meet the speakers at The Europas, and get your ticket free (July 3, London)

Excited to announce that this year’s The Europas Unconference & Awards is shaping up! Our half day Unconference kicks off on 3 July, 2018 at The Brewery in the heart of London’s “Tech City” area, followed by our startup awards dinner and fantastic party and celebration of European startups!

The event is run in partnership with TechCrunch, the official media partner. Attendees, nominees and winners will get deep discounts to TechCrunch Disrupt in Berlin, later this year.
The Europas Awards are based on voting by expert judges and the industry itself. But key to the daytime is all the speakers and invited guests. There’s no “off-limits speaker room” at The Europas, so attendees can mingle easily with VIPs and speakers.

What exactly is an Unconference? We’re dispensing with the lectures and going straight to the deep-dives, where you’ll get a front row seat with Europe’s leading investors, founders and thought leaders to discuss and debate the most urgent issues, challenges and opportunities. Up close and personal! And, crucially, a few feet away from handing over a business card. The Unconference is focused into zones including AI, Fintech, Mobility, Startups, Society, and Enterprise and Crypto / Blockchain.

We’ve confirmed 10 new speakers including:


Eileen Burbidge, Passion Capital


Carlos Eduardo Espinal, Seedcamp


Richard Muirhead, Fabric Ventures


Sitar Teli, Connect Ventures


Nancy Fechnay, Blockchain Technologist + Angel


George McDonaugh, KR1


Candice Lo, Blossom Capital


Scott Sage, Crane Venture Partners


Andrei Brasoveanu, Accel


Tina Baker, Jag Shaw Baker

How To Get Your Ticket For FREE

We’d love for you to ask your friends to join us at The Europas – and we’ve got a special way to thank you for sharing.

Your friend will enjoy a 15% discount off the price of their ticket with your code, and you’ll get 15% off the price of YOUR ticket.

That’s right, we will refund you 15% off the cost of your ticket automatically when your friend purchases a Europas ticket.

So you can grab tickets here.

Vote for your Favourite Startups

Public Voting is still humming along. Please remember to vote for your favourite startups!

Awards by category:

Hottest Media/Entertainment Startup

Hottest E-commerce/Retail Startup

Hottest Education Startup

Hottest Startup Accelerator

Hottest Marketing/AdTech Startup

Hottest Games Startup

Hottest Mobile Startup

Hottest FinTech Startup

Hottest Enterprise, SaaS or B2B Startup

Hottest Hardware Startup

Hottest Platform Economy / Marketplace

Hottest Health Startup

Hottest Cyber Security Startup

Hottest Travel Startup

Hottest Internet of Things Startup

Hottest Technology Innovation

Hottest FashionTech Startup

Hottest Tech For Good

Hottest A.I. Startup

Fastest Rising Startup Of The Year

Hottest GreenTech Startup of The Year

Hottest Startup Founders

Hottest CEO of the Year

Best Angel/Seed Investor of the Year

Hottest VC Investor of the Year

Hottest Blockchain/Crypto Startup Founder(s)

Hottest Blockchain Protocol Project

Hottest Blockchain DApp

Hottest Corporate Blockchain Project

Hottest Blockchain Investor

Hottest Blockchain ICO (Europe)

Hottest Financial Crypto Project

Hottest Blockchain for Good Project

Hottest Blockchain Identity Project

Hall Of Fame Award – Awarded to a long-term player in Europe

The Europas Grand Prix Award (to be decided from winners)

The Awards celebrates the most forward thinking and innovative tech & blockchain startups across over some 30+ categories.

Startups can apply for an award or be nominated by anyone, including our judges. It is free to enter or be nominated.

What is The Europas?

Instead of thousands and thousands of people, think of a great summer event with 1,000 of the most interesting and useful people in the industry, including key investors and leading entrepreneurs.

• No secret VIP rooms, which means you get to interact with the Speakers

• Key Founders and investors speaking; featured attendees invited to just network

• Expert speeches, discussions, and Q&A directly from the main stage

• Intimate “breakout” sessions with key players on vertical topics

• The opportunity to meet almost everyone in those small groups, super-charging your networking

• Journalists from major tech titles, newspapers and business broadcasters

• A parallel Founders-only track geared towards fund-raising and hyper-networking

• A stunning awards dinner and party which honors both the hottest startups and the leading lights in the European startup scene

• All on one day to maximise your time in London. And it’s PROBABLY sunny!

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That’s just the beginning. There’s more to come…

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Interested in sponsoring the Europas or hosting a table at the awards? Or purchasing a table for 10 or 12 guest or a half table for 5 guests? Get in touch with:
Petra Johansson
Petra@theeuropas.com
Phone: +44 (0) 20 3239 9325

Slack introduces Actions to make it easier to create and finish tasks without leaving

As Slack tries to graduate beyond a Silicon Valley darling to the go-to communications platform within a company, it’s had to find ways to increasingly pitch itself as an intelligent Swiss Army knife for companies — and not just a simple chat app — and it is trying to continue that today once again with a new feature called Actions.

Companies can now bake in a user experience of their own directly into the Slack application that isn’t yet another chatbot that’s tied into their services. Developers can essentially create a customized prompt for any kind of action, like submitting a support ticket, within the Slack core chat experience through a drop-down window called an Action. While Slackbots may have been an early incarnation of this, Slack’s platform has grown to include more than 200,000 developers, and there’s still constant need for robust tools internally. This offers partners and developers a little more flexibility when it comes to figuring out what experience makes the most sense for people that sit in Slack all day, but have to keep porting information to and from their own tools.

“There’s such a demand for specialized software, and for great tools that are easy to use and interoperable with all applications you use,” Slack chief product officer April Underwood said. “We think this is good, and we think more tools means customers have more choice. Ultimately there’s more competition in the marketplace, that means the best tools, the ones that truly help companies do their best work, rise to the top. But your work experience becomes increasingly siloed. Slack needs to be highly configurable, but in doing so we believe Slack is the collaboration hub that brings all this together.”

Each company that wants to build in an integration — like Asana for task management or Zendesk for ticket management — works to create a new flow within the core Slack experience, which includes a new dropdown inside a message and a prompt to bake something into the chat flow. Once that happens, all that information is then ported over to the integration and created in the same way an employee would create it within that environment. If someone creates a Zendesk ticket through an action in Slack, Zendesk automatically generates the ticket on their side.

Slack has sprawled out over time, and especially as companies using it get larger and larger, the company has to figure out a way to show that it can remain a dead-simple app without turning into a bloated window filled with thousands of instant messages. Actions is one potential approach to that, where users can know from the get-go where to coordinate certain activities like equipment procurement or managing some customer information — and not have to go anywhere else.

The other advantage here is that it makes the destination for completing a task not necessarily a “what,” but also a “who.” Slack is leaning on its machine learning tool to make it easier and easier to find the right people with the right answers, whether those questions are already answered somewhere or they know who can get you the information right away. Actions is another extension here, as well, as users can get accustomed to going to certain coworkers with the intent of completing tasks — such as their IT head in their office that they walk by every morning on the way to grabbing coffee.

The company says it’s also working on what it’s calling the Block Kit, which integrates those tasks and other elements directly into the Slack chat flow in a way that looks a little more user friendly from a kind of visual sense. The idea here is, again, to create an intuitive flow for people that goes beyond just a simple chat app, but also offers some additional way of interactivity that turns Slack into a more sensible feed rather than just a window with people talking to each other. Actions are available from Jira, Bitbucket, Asana, Zendesk, HubSpot, and several others.

Actions is a tool that Slack is unveiling at its own developer conference, Spec, this morning. That in of itself is yet another example of Slack looking to graduate beyond just a simpler information feed that works well with smaller companies. Developers are often the ones that figure out the best niche use cases for any platform, as it means Slack can focus on trying to figure out how all these integrations fit into its design ethos. The company has to figure out how to convince larger companies that they need a tool like this and it won’t get out of hand, and also ensure that smaller companies don’t graduate into something a little more flexible that can serve those niche cases as they get larger.

To be sure, Slack is growing. The company said it hit 8 million daily active users with 3 million paid users earlier this month. That’s helped it quickly jump to a $5.1 billion valuation (as of its most recent funding round), and the company has been carefully rolling out tools that might make communication within larger companies a little easier — including the long-awaited launch of threads a little more than a year ago.

But Slack also faces increasing competition as time goes on, not only from the traditional companies looking to build more robust but simpler tools, but also from companies that have spent a lot of time working on collaboration tools and are now exploring communication. Atlassian’s opened up its communications platform Stride to developers in February this year. Microsoft, too continues to update its Teams product. Slack was able to expose pent-up demand for this kind of an approach, but it also has to defend that approach — and making it a little more flexible without feature-creeping is going to be its biggest challenge going forward.

Dropbox beefs up mobile collaboration in latest release

Dropbox announced several enhancements today designed to beef up its mobile offering and help employees on the go keep up with changes to files stored in Dropbox .

In a typical team scenario, a Dropbox user shared a file with a team member for review or approval. If they wanted to check the progress of this process, the only way to do it up until now was to send an email or text message explicitly asking if the person looked at it yet — not a terribly efficient workflow.

Dropbox recognized this and has built in a fix in the latest mobile release. Now users can can simply see who has looked at or taken action on a file directly from the mobile application without having to leave the application.

In addition, those being asked to review files can see those notifications right at the top of the Home screen in the mobile app, making the whole feedback cycle much more organized.

Photo: Dropbox

Joey Loi, product manager at Dropbox says this is a much more streamlined way to understand activity inside of Dropbox. “With this feature, we think about the closing loop on collaboration. At its heart, collaboration is feedback flows. When I change something on a file, there are a few steps before [my co-worker] knows I’ve changed it,” Loi explained. With this feature that feedback loop can close much faster.

The company also changed the way it organizes and displays files putting the files that you opened most recently at the top of the Home screen, which is somewhat like Recents in Google Drive. It also provides a way to favorite a file and puts those files that are most important at the top of the list, making it easier to find the files that are likely most important to you more quickly when you access the mobile app.

Finally you can now drag and drop a file from an email into a Dropbox folder in a mobile context.

While none of these individual updates are earth shattering changes by any means, they do make it easier for users to access, share and work with files in Dropbox on a mobile device. “All the features are to help teams collaborate and be efficient on mobile,” Loi said.

State of Decay 2 review: Shambling toward nothing

Enlarge / Exhaustion, injuries, and low morale stack up pretty quickly within your community.

I wanted to be a “State of Decay person” since the first game came to the Xbox 360 in 2013. My friend pretty much forced the issue. I remember a straight month where all they wanted to do was whack zombies from a third-person perspective, scrounge vital materials, and maneuver the valuables through menus to keep a playable squad of survivors happy. True State of Decay fans found the hunt for food and ammo was just a vehicle for ambient stories of post-apocalyptic survival. Assuming you could stomach the game’s many vicious glitches, that is.

Very little has changed in the half-decade since that original game. In State of Decay 2, you smack undead “zeds” around to loot the supply-rich structures they guard. The gear shores up your semi-safe headquarters. And while I’m still not feeling the fantasy as much as I’d like, the bugs sure are back in full force.

State of Decay’s continued lack of polish is sort of infuriating, and not just for the obvious reasons. The game’s premise was always sound: like the best zombie fiction, it gives us a window into an egalitarian nightmare-fantasy, where debt and bureaucratic power are wiped away by a threat we can exercise six-gun justice against, largely guilt-free.

Few other games strive to be a sandbox where those stories crop up organically. With a bit more polish and a lot more direction, State of Decay could have been an undisputed classic—and not just among a devoted cult of followers. Theoretically, State of Decay 2 should be that polished follow-up. It has had five years to cook, leverages more powerful hardware, and already has its own predecessor as a sound proof of concept.

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Parabola raises $2.2 million to simplify programming for employees stuck in Excel all day

While knowledge workers are handling increasingly difficult tasks — ones that may be much easier to handle with just a Python script — Alex Yaseen thinks that in the future not everyone will actually need to learn how to code.

Instead, he hopes that tools like the one he’s building, called Parabola, will bridge that gap between the complex technical problems and otherwise nontechnical employees. Instead of running through massive excel spreadsheets, Parabola is designed to make it easier for employees that might not be highly technical to piece together the kinds of processes that will help automate mundane tasks that run through each action. The company said it has raised a new $2.2 million financing round led by Matrix Partners.

“The logical version of the future doesn’t look like everyone coding by running Python or whatever language,” Yaseen said. “It’s a very valid opinion, but we talked a lot with various investors about that perspective of the future where all knowledge workers have to increasingly be more productive to compete. We thought about how we could bridge that gap by giving nontechnical people these tools to work like an engineering without being an engineer.”

At its core, Parabola is a more visually-oriented way of designing a workflow where users can piece together a complex work problem in a kind of flowchart, piece by piece. These are all functions that you might find built into Excel or other spreadsheet tools, like Google Sheets, but Parabola is a tool that is designed to make it easier to automate all those updates into new fields, as well as make the model pretty flexible and easy to manipulate.

Parabola is designed to take those account executives or salespeople that run through hundred-plus step processes in order to do their jobs through dozens of excel tabs. Users can figure out how to describe those steps in Parabola and then begin executing them without having to constantly tweak formulas and ensure that everything is operating properly. At the same time, Parabola is designed to ensure that the whole experience feels like a spreadsheet, where making small changes causes the whole data set to update — something that nontechnical users actually gravitate toward, Yaseen said.

“The reason people love using spreadsheets even though they’re not the right tool for most of these experiences, is that they can make a change and see things immediately,” Yaseen said. “Nontechnical people don’t adapt to [an engineering] mindset, they value the process of making a change and everything updating. That’s one of our hypotheses, and other tools don’t give you those options, and therefore are not really geared to a true nontechnical user.”

Still, the whole idea of trying to simplify programming down to something that’s more palatable for a nontechnical user is both a significant challenge and a very crowded market. There are many approaches to the problem, though Yaseen says they target different niches or use cases, like Airtable or Zapier — many of which have raised large sums of money. But some companies have different demands and users may gravitate toward different options, so those aren’t the direct competition. Instead, the competition is larger firms hiring engineers to handle all these processes in the back-end, as well as users just sitting in Excel all day.

Okera raises $12M to simplify data governance within companies

As companies start to gather more and more data on their users and customers, including a firehose of information from a nigh-endless flow of tests, managing and maintaining that data isn’t the only place companies are hitting a wall — and figuring out who can actually access it is becoming just as big of a problem.

That was the experience Amandeep Khurana had throughout his career and as he kept talking to more and more larger companies. So he and his co-founder decided to start Okera, which is looking to make it easier for stewards of various sets of data to ensure the right people have the right access. With data coming in from a myriad of sources — and hopefully ending up in the same database — it can be increasingly complex to track who has access to what, and the hope is that Okera can reduce that problem to flipping a few switches.

Okera is coming out of stealth mode and said it has raised a new $12 million financing round led by Bessemer Venture Partners, with existing investors Felicis Ventures and Capital One Growth Ventures participating. Bessemer’s Ethan Kurzweil and Felicis’ Wesley Chan are joining the company’s board of directors, and Okera has raised $14.6 million to date.

“I was very underwhelmed by what other vendors were offering, there was pretty much nothing happening,” co-founder Khurana said. “There were not a lot of good solutions, and no vendor was incentivized to solve the problem. What we’d hear is, [employees] were spending so much time in data management and plumbing. We saw a trend — as more and more enterprises are moving into the cloud, so they can be agile, these problems amplified. There is a lot of friction around data management, and people spent a lot of time and resources and money making one-off solutions.”

Part of the problem stems from larger companies looking to move their operations into the cloud. Those companies can run into the problem of data coming in from various discrete locations, where everyone is handling something differently, and everyone has varying levels of access to that data. For example, an analyst might be trying to dig into some customer usage data in order to tweak a product, but they only have access to half of the records they need. To fix that, they would need to hunt down the people that are in control of the rest of the information they need and get the right copies or permissions to access it. All of this includes a robust audit trail for those handling security within the company.

it is going to be an increasingly crowded space just by virtue of the problem, especially as companies collect more and more data while they look to better train various machine learning models. There are startups like Collibra also looking to improve the data governance experience for companies, and Collibra raised an additional $58 million in January this year.

But streamlining all this, in theory, reduces the overhead of just how much time it takes for those employees to hunt down the right people, and also make sure it’s easier to access everything and get to work faster. For modern systems, it’s an all-or-nothing approach, Khurana said, and the goal is to try to make it easier for the right people to get access to the right data when they need it. That isn’t necessarily limited to analysts, as employees in sales, marketing, and other various roles might also need access to certain databases in their day-to-day jobs.